A long tail business model involves selling many varieties of niche products, each in small quantities. This is a sharp contrast to conventional business models which focus on selling large quantities of a few best-selling products. This concept was postulated by Chris Anderson in 2004. […]
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A franchise is an agreement between two parties franchisor and a franchisee. A franchisor owns a successful business, and it sells the right to copy its business model. A franchisee buys this right and implements the franchisor’s business model in a different location. The franchisee
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Value Proposition refers to the benefits provided by a company to its customers. These benefits are imparted through the company’s products and services which solve problems faced by customers, or fulfill one or more of their needs. Some values are quantitative, like the price of
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A business model explains how a company generates value, or in other words, how it earns money. In the book Business Model Generation (2010), authors Osterwalder & Pigneur describe a business model as a strategy a business will execute through its organizational structures, processes and
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What is a pitch deck? A pitch deck is a presentation which provides an overview of a business. It is prepared by entrepreneurs to inform potential investors and clients about the business, its products and services, as well as its goals and strategies. A pitch
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The 80/20 Rule, famously known as the Pareto Principle, postulates that 80% of our output comes from 20% of our efforts. This applies to all aspects of life . For example, students working on group projects are likely to see 20% of the group members
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Compound effect refers to the life-changing impact of small actions practiced consistently over time. The term was coined by author Darren Hardy in his book “The Compound Effect”. While these small actions may seem insignificant at first, their effects add up over time. The compound
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What is Business Valuation? Business valuation is the process of measuring the present value of a business. The meaning of the value of a business depends on the method of valuation used, as you will see later on in this article. Usually, a business needs
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What do Venture Capital (VC) firms do? VC firms invest in startups which have long-term growth potential, in exchange for equity. VC firms benefit startups by helping them to grow. In return, they intend to benefit themselves by exiting profitably from those startups in the
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Resume, CV (curriculum vitae), biodata and employee portfolio are four distinct types of documents. However, due to similarities in the nature of their content, these documents are frequently discussed interchangeably. This article will explore their key distinctions to give you a better idea of which
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